Rubicon Valuation Financial Valuation and Consulting

Valuation Applications

Basic Business Valuation Approaches

There are three primary approaches to the financial valuation of businesses: the asset approach, the market approach and the income approach. Generally, the asset approach addresses a firm's balance sheet; the market approach compares the firm's historical financial performance to similar public, private, or acquired businesses; and the income approach identifies the present value of expected future cash flows.

Asset Approach
Market Approach
Income Approach